Get More Traffic and Grow your Business 

Step-by-step SEO training.

Formats:
9 Sessions | Online SEO Training (22.5 hours)
2 day-Bootcamp | Live, Instructor Led (18 hours)
90-Day Jump Start Edition | Online, Instructor Led (7 sessions, 14 hours)

Is your website generating enough business?

Fact: 89% of adults online use search engines (source: pewinternet.org):

• Do you run a great business and have a website that isn't attracting business?
  
  
• Do you know that 89% of purchasers start their search for services online?
  
  
• Are you investing hundreds of dollars each month for Internet marketing but are not clear what's being done?
  
  
• Are you considering outsourcing your SEO but are not sure how to determine if the company you are hiring can get the job done?
  
  
• Would you rather learn how to perform the bulk of your SEO tasks yourself?
  
  
• Are you searching for an affordable, proven, manageable step-by-step approach to search engine optimization?

If you answered yes to any these questions, this class is for you.

Attend this DIY Step-by-Step SEO class to learn how to optimize your websites so that high quality prospects can find you.


Who will benefit from attending this SEO class?

The SEO class is targeted to small business owners. It is appropriate for entrepreneurs, marketing staff, and business development staff. 

• You are a Marketing Professional who finds that more and more clients expect you to understand the world of online marketing.
  
  
• You own several websites, and know that paying a consultant to optimize each site is out of your budget.
  
  
• You intend to generate passive income by launching an online business. Whether you plan to sell advertising space or use affiliate marketing to sell products, learning how to attract traffic to your site is a requirement for your success.
  
  
• You are a Business Owner who wants to be able to (a) handle your search engine optimization yourself or (b) know enough to hire competent firms.
  
  
• You are a Web Developer who needs to differentiate in a crowded, competitive by adding SEO to your skillset.
  
  
• You are a Mortgage or Real Estate Professional who realizes being found on the Internet is a key to survival in an ever-shrinking housing market.
  
  
• You are a Website Copy Writer who knows understanding SEO will allow you to charge higher fees and attract more clients.
  
  
• You are responsible for hiring or screening Online Marketing or Search Engine Optimization firms.
  
  
• You are a Professional Accountant who wants to improve your chances of being found online, just in time for next year's tax season.
  
  
• But that's not all. Most industries benefit from learning how to attract prospects through SEO, including:
  
  
  • Real estate
  • Mortgage
  • Professional Services
  • Accountants
  • Restaurants
  • Law Practices
  • Training Companies
  • Insurance
  • Carpet Cleaners
  • House Cleaning Services
  • Human Resources
  • Virtual Assistants
  • Marketing

Homework – For the webinars, plan on spending anywhere from 1 to 4 hours per week completing homework assignments.

• A step-by-step, simplified approach to search engine optimization that brings in targeted traffic over long periods of time.
  
  
• How to find the highly relevant keyword phrases your ideal clients type into the search engines when they are actively seeking your services (Module 3).
  
  
• How to incorporate search engine optimization in your social media efforts (Module 7).
  
  
• Are you a locally based business such as a CPA firm, restaurant, real estate firm, medical practice or carpet cleaning service? Learn how to maximize your chances of being found by prospects in your local target area (Module 8).
  
  
• How to find the right blogging topics to connect with your most responsive target audience (Module 7).
  
  
• Effective, little-known free and low-cost tools to use in your search engine marketing efforts.
  
  
• How to measure the success and ROI of your SEO (Module 6).
  
  
• How to perform competitor research (Modules 3 and 5).
  
  
• How pages get ranked highly on search engines, and which factors are most important (Module 1).
  
  
• Is your website's architecture the problem? You will learn how to identify (and the steps to fix) problems in your web site's architecture that may block your efforts (Modules 2 and 4).
  
  
• How to create content that makes reputable sites eager to link to yours (Module 5).
  
  
• Tips for creating content that appeals to search engines and people. After all, people, not search engines, buy. (Modules 3 and 4).
  
  
• Find out exactly what's bringing traffic to your website, and use this information to maximize your conversion of visitors to clients (Module 6).
  
  
• And much, much more.

Module 1 - Introduction to SEO

Understanding what search engine optimization is (and isn't)
Module 2 - Creating your SEO Strategy

In this session, you will learn how to create your SEO Success Blueprint.
We will cover:  identifying your target audience, tying your SEO efforts to your overall marketing goals, creating your conversion goals (a key, but often ignored component of successful SEO).


Module 3 - Keyword Research

In this session, you will discover how to choose the keywords potential clients will use when they are (a) actively seeking or (b) in the market for your services.

Module 4 - On page/on site SEO.

In this session, you will learn how to optimize your web pages. Topics cover editing your web site copy so that it appeals to prospects and search engines.

Module 5 - Link Building.

Of the top 5 SEO factors identified by search engine marketing professionals, 3 involve some sort of link building. All links are not created equal, however. We will cover site submission, how to respond to link sharing requests, and creating your link exchange strategy. In addition, I will share some sites that have great SEO juice.

Module 6 - Measuring your performance.

Although I've had some success in improving a client's position in less than a month, on average it takes 3-6 months to really get traction. In this session, we'll go over measuring your performance and analyzing results. We will also cover ongoing SEO tasks.

Module 7 - Combining Social Media & SEO

Social media is becoming critical to the success of any SEO strategy. This session covers how to leverage SEO in other online marketing activities, including article marketing and social media.

Module 8 - Get Found Locally

Are you a locally based business such as a CPA firm, restaurant, real estate firm, medical practice or carpet cleaning service? Learn how to maximize your chances of being found by prospects in your local target area. We cover the specific steps you must take to attract local customers.

Module 9 - Putting It All Together

In this summary session, we put all of the pieces of the puzzle together and prepare for the follow-up 90 day group coaching program.

Register for the next SEO Small Business Class.

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Prerequisites

• Familiarity with the Internet.
• A clear understanding of your business and customers.
• Familiar with Windows and the Internet.
• Though not required, it is helpful if you've taken the Intro to Small Business SEO course.

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Register for the next DIY SEO Online Class.

February 2012

Please contact us for upcoming dates.

2 easy ways to register:

1. Check or Money Order:
Complete the form, fax it to us, and mail it in with your check or money order. All mailed payments must be received 3 business days before class.
Registration form - MS Word format - Click here.
Registration form - Adobe pdf format - Click here.



2. Credit card - online:
Your payments will be made through PayPal. Unfortunately, we are unable to accept e-checks. To pay via PayPal, please click here.